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THE JOURNEY

Venisha Warren (Vee), owner of Dainty Jewels first began in 2009 as an online retailer of trendy accessories and clothing until 2015.  Between e-Commerce, in-store & event pop-up shops, and consigning merchandise to retail stores - Vee was able to establish her presence as a retailer.

(2010 Retail ad campaign)

It was during the merchandising consignment period that she realized wholesaling a specific product would be the next goal.  After taking time to enjoy family life, Dainty Jewels has returned as a wholesaler and private retailer with a scaled down selection of items - headpieces.  Accessories have always been a style staple for this Detroit, MI native who watched the ladies in her family enhance their outfits with accessories.  Crafting headpieces came as a natural transition to revive Dainty Jewels.